Back in 2014 Always jumped on the biggest video advertising trend of the year – femvertising – with its “#LikeAGirl” campaign.
The P&G brand released the video to try and challenge traditional gender stereotypes and drive home the message that being “girlie” isn’t a bad thing. The ad performed so well that the personal care company used a shorter version of the same spot as its 2015 Super Bowl spot.
Clearly a company that knows how to jump on a trend when it sees one, Always is at it again. In its latest ad campaign, it takes on the gender roles of emojis.