Famous Faces & Giant Paces: 5 Ads You Should Watch Right Now

Every week Unruly brings you the latest and greatest bits of creative from the world of advertising, and pops them in this handy list so you don’t miss a thing!

This week’s batch features a new spot for Apple‘s latest phone, a visually-stunning ad from Audi and the return of everyone’s favourite sweetcorn mascot.

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It’s been a busy week in Adland as the biggest brands gear up for sporting success at the Rio Olympics. In fact, with so much going on, you might have missed some of the great bits of creative coming out of the brightest minds in the industry.

That’s why, every week, Unruly gathers up five of the best campaigns for your viewing pleasure. 

This week’s selection features an imaginative piece from Mercedes-Benz, Jack Whitehall doing his very best to embarrass a wonderfully deadpan Bradley Wiggins and the return of Dove.

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At Cannes Lions this year, Unilever CMO Keith Weed declared ‘the time is right for us as an industry to challenge and change how we portray gender in our advertising’. His message was backed up by the announcement of the FMCG giant’s UnStereotype initiative, and comes in the wake of a steady rise in empowering portrayals of women in ads. 

Brands like Always and Dove have been leading the charge in recent years, shifting their marketing efforts towards realistic representations of women and highlighting causes that champion gender equality.

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It’s been a busy week in AdLand, with a lot of the industry focused on Advertising Week Europe. So with all the talk about ad blocking and programmatic advertising this week, we realise you may have missed some of the latest ad campaigns.

But don’t worry – we have you covered. We’ve spent the past seven days watching the best ads around – and gathered them all in the handy list below.

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In celebration of International Women’s Day, Louise Tullin, Marketing and Communications Director EMEA at video ad tech Unruly, looks at the way brands are changing the way they advertise to women.

‘This Girl Can’. ‘Inspire Her Mind’. ‘I Will What I Want’.  These are the titles of ad campaigns, supporting products as varied as sporting goods and telecommunications. But what connects these promotions is that they represent a sea change in the role of women in the world of advertising. Advertising is slowly but steadily changing its treatment of gender roles, and the smartest brands are leading the charge.

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What is your favourite online video ad? VW’s “The Force“? Volvo’s “Epic Split”? Dumb Ways to Die? Well, to mark its 10th anniversary, YouTube recently polled its users to identify their favourite ad of the decade – and the result is a little surprising.

The online video platform announced the top 5 earlier today and at the top of the pile is Turkish Airlines’ “Kobe v Messi: The Selfie Shootout”. The ad, starring arguably the two biggest sports stars on the planet, ran away the public vote, despite attracting fewer shares by some way than the rest of ads in the top 5 (it managed a share rate of less than 0.5%). In fact, it does not even make it into the top 100 most shared ads of all time.

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A bank brings people to tears (not in the usual way) and blind women describe their beauty. Yep, it’s just another week in Adland.

After a week watching the best (and worst) video advertisements on the net, we’ve picked the five essential ones to watch so you can spend the rest of your time enjoying the long weekend.

So without further ado, here is our weekly round-up of the five ads you should watch right now.

Enjoy and have a great weekend!

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David Cameron playing the grand piano, golf and urine leakage. It may sound like the worst political party broadcast of all time, but in fact they’re all the things that feature in this week’s round-up.

After a week watching the best (and worst) video advertisements on the net, we’ve picked the five essential ones to watch so you can spend the rest of your time enjoying the, hopefully sunny, weekend.

So without further ado, here is our weekly round-up of the five ads you should watch right now.

Enjoy and have a great weekend!

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