This article originally appeared in Campaign magazine.
Save The Children: Still The Most Shocking Second A Day Video
Agency: Don’t Panic
Often it takes a charitable venture or a humanitarian cause to highlight the impact effective social video marketing can really have. While brands may jostle to boost their profile, deliver ROI or ‘win the week’, the importance of attracting an online audience is underlined when the outcome of that campaign might be increased awareness, increased donations and, ultimately, saving lives.