Post-GDPR, and before the full roll out of the CCPA, dependencies on third party data sets have been wound down. Marketers and agencies are now looking for signals familiar from traditional advertising buys, but that are often overlooked in programmatic.
This discussion focuses on how marketers are showing an increasing appetite to understand the connection between consumer emotions and digital advertising. Featuring pioneering insight from UnrulyEQ, the chat also addresses the rise of AI and what using traditional targeting methods via modern programmatic technology actually means for those on both the buy and sell sides of advertising.
This recording was taken at Trust Talks: The Great Programmatic Debate which happened in London on 6 November 2018. Speakers are James Chandler – CMO, IAB; Liam Brennan, Global Director of Innovation, MediaCom; Becky Waring, VP Insight, UnrulyEQ; Anna Forbes, UK general Manager, The Trade desk.