Sadvertising And Why We Love Brands Making Us Feel Emotional

We’ve said it before and we’ll say it again: strong emotions are key to the success of an online video.

Brands and content creators love to toy with our feelings. They like to pump you up with pulse-racing action, make you wistful for your youth before then compelling you to drop everything and travel the globe. Online adverts are an emotional rollercoaster at the best of times.

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A steamy affair in front of a husband, an emotional goodbye to a best friend and a time-travelling lift. That’s right, it’s another week in AdLand!

After a week watching the best (and worst) video advertisements on the net, we’ve picked the five essential ones to watch so you can spend the rest of your time enjoying the weekend.

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