Last week Unruly competed in Ride Adland, a static cycling event that raises funds for NABS, the support organisation for the advertising and media industry.
What is a static cycling event I hear you ask? It’s where you cycle in front of a screen, on a virtual track against other riders doing the same thing as you across the world. Think of it like a kind of spinning-meets-digital-cycle-race, but more fun!
On the morning of 4 October, pompoms and foam fingers were at the ready as Unrulies from across our London HQ found time in their busy schedules to cheer on their fellow teammates!
We had two teams of ten cyclists take on the epic challenge, competing against teams from some of the world’s biggest media brands including the likes of Spotify, Snap, and Google.
All the sweat and tears paid off, and the event was a huge success raising an amazing £45,000 for the organisation! We are extremely proud of all our riders, and all the Unrulies who turned out to cheer them on. Check out our selection of photos from throughout the day…