#CannesYouFeelIt – Peter Field On How Short-Termism Is Killing The Benefits Of Digital

Today at Cannes, renowned marketing consultant Peter Field called for an end to ‘short-termism’ and warned of its detrimental impact on the ad industry, and creativity.

Field presented new research based on data from the IPA and Gunn proving that the rise of digital has driven a short term approach to marketing campaigns, which is massively impacting business metrics.