Aha! Star Power Helps Labour Party Storm Ahead Of Tories In Online Ad Battle

Today’s UK General Election looks likely to deliver one of the most indecisive results in UK political history. The battle for Number 10 Downing Street has left even the much-lauded US electoral statistician Nate Silver flummoxed.

But those of you looking for some certainties from the 2015 UK General Election should look no further than the Unruly Viral Video Chart and the hotly-contested online ads battle. Look at the most shared political ads from the election and one trend is in no doubt: if you want to make a successful political ad, forget about using politicians.

(more…)