On this week’s episode of the Unruly Home Show Live Leo Bernard talks to Honda’s Marketing Manager, Benjamin Neu, about their robotic lawnmower, and how connected devices are branching out from the home into the garden!
Unruly Home Show: Honda’s robotic lawnmower
Foresight Factory CEO and co-owner, Meabh Quoirin, and Unruly’s SVP Insight, Ian Forrester, will take to the stage at Spikes Asia tomorrow to explore the emerging trends, cultural factors and emotional relationships underpinning APAC consumers’ relationship with video advertising.
By 2020 video will account for 80% of all internet traffic (Cisco), and with digital spending in Asia-Pacific expected to reach $4.35 billion in 2018, it’s clear the medium isn’t going away anytime soon.
It’s less than 3 weeks to go until Cannes Lions 2017 kicks off, and we could not be more excited here at Unruly.
Cannes presents more opportunities for networking and learning than the rest of the industry year combined – and the Lions Innovation events are even more enticing for tech enthusiasts, with sessions on everything from artificial intelligence (AI) to robotics.
The connected home is the new tech playing field and a fresh marketing landscape – a blank canvas – that presents opportunities and risks for marketers.
These opportunities depend on brands understanding the latest technologies and how to deploy them in acceptable ways to win the hearts – and custom – of people at home. (more…)