Robert Dyas Releases 2015’s Most Baffling Christmas Ad

As we inch ever closer to Christmas Day, it seemed for a moment that the snow may have settled on this year’s seasonal advertising dust-up. However, Robert Dyas’ new festive spot just dropped, proving that it’s never too late to be the centre of attention. Though not necessarily for the right reasons.

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It’s Chriiiissstmasss! No, really. There may not be any mistletoe or wine on show right now, but brand managers are already busy plotting their festive ad campaigns.

But don’t worry, Unruly has been tracking the most shared Xmas ads since 2006 and, using data collected by our Unruly ShareRank algorithm and our Unruly Custom Audiences platform on some of the biggest hits of 2014, we have come up with some content and distribution tips on how to create the perfect Christmas campaign.

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