Winter Is Coming And So Are The Christmas Ads

There are no winners and losers on Christmas day, except maybe when it comes to share-happy brands. As with “water cooler events” like the World Cup or the Super Bowl, Christmas is heavily-contested marketing ground, with brands teasing their advertising strategies months ahead of the big day.

Though we’re still weeks away from popping the first box on our advent calendar, plenty of brands have started throwing their novelty Santa hats into the ring. And it’s easy to see why. According to Unruly’s Viral Video Chart, two of the twenty most-shared viral ads of all time are Christmas spots, accruing nearly five million shares between them.

The question is: who’s found a gift in their stocking and who’s found coal? Christmas advertising is a delicate art, and John Lewis’ early contender shows the retailer knows exactly what it’s doing.

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Getting into the Christmas spirit? We certainly are here at Unruly. And with good reason, John Lewis’s annual festive offering is just around the corner and we could not be more excited.

Will the UK retail store be the talk of the web this year? Or will another contender once again claim the crown? With Waitrose and Sainsbury’s among many brands plotting to take the Christmas No.1 spot this year,  one thing is for sure, it’s going to be competitive.

But before we look ahead, we thought it would be good to look back at least year’s crop of holiday adverts and see which ones made it to the top of the Unruly Christmas tree.

That’s right, using the Unruly Viral Video Chart, we have compiled a chart of the top 10 most shared Christmas ads from around the world in 2013.

It’s quite a list, with retail stores surprisingly not having it all their own way.

Enjoy!

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