Penguin Hunting And The Amazon ‘Robopocalypse’: 5 Ads You Should Watch Right Now

Sainsbury’s goes penguin hunting, Goldiebox goes all 1984 on us and Amazon plots the end of the world (not really!). Yep, it’s just another week in AdLand!

So which ads have caught fire on the web over the last seven days? Here are our five picks.

Enjoy!

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There are no winners and losers on Christmas day, except maybe when it comes to share-happy brands. As with “water cooler events” like the World Cup or the Super Bowl, Christmas is heavily-contested marketing ground, with brands teasing their advertising strategies months ahead of the big day.

Though we’re still weeks away from popping the first box on our advent calendar, plenty of brands have started throwing their novelty Santa hats into the ring. And it’s easy to see why. According to Unruly’s Viral Video Chart, two of the twenty most-shared viral ads of all time are Christmas spots, accruing nearly five million shares between them.

The question is: who’s found a gift in their stocking and who’s found coal? Christmas advertising is a delicate art, and John Lewis’ early contender shows the retailer knows exactly what it’s doing.

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