Slacktivism, Feminism & why 2014 was a Good Year for Good Cause Videos

Sarah Wood shares her thoughts on one of the hottest trends in advertising in 2014.

When you talk about the most successful video campaign of the year, there’s a clear winner with the Ice Bucket Challenge. Millions were drenched with ice cold water across the globe (check out my own personal favourites – Bill Gates, Benedict Cumberbatch and Unruly’s Eddie Tomalin) to raise awareness for the neurodegenerative disease ALS. The figures are staggering: millions of video uploads, a billion views on YouTube and 10 billion views on Facebook.