Unruly’s Jeff Minsky On Making The Most Of CES 2017 ( Part 2 of 2)

We sat down with Unruly’s SVP of Agency & Client Development Jeff Minsky last week to learn how to make the most of your time at CES. Jeff gave insight into why he loves attending the show and how a consumer electronics show has become relevant to the advertising industry.

This week we share the second half of our conversation with Jeff, where he shares his tips for making the most of CES 2017.


CES might be over, but another exciting year for tech and innovation has only just begun!

Unruly was thrilled to have attended this year’s event in Las Vegas, and from what we saw, Virtual Reality, 3D printers, autonomous vehicles and wearable tech are sure to dominate conversation throughout 2016.

But for those of you who were not there, we’ve picked 10 of the top quotes from the event:


Unruly co-CEO Sarah Wood is one of 30 executives in the digital industry to watch out for in 2016, according to Variety.

With CES 2016 kicking off in Las Vegas this week – celebrating the biggest innovations in tech that will affect the industry for the year ahead – Sarah was identified by the magazine as one of 30 business leaders at the forefront of making noise in 2016.


It’s that time of year again. More than 160,000 people are currently ascending upon Las Vegas for all things consumer tech. That’s right, the Consumer Electronics Show (CES) kicks off today. Last year, the show saw more than 20,000 product announcements, close to 4,000 official exhibitors from more than 140 countries.

As everyone scours to find a fashionable wearable or their very own self-driving car, we took a look at the most shared videos from consumer technology brands, according to the Unruly Viral Video Chart.

Drawing on a wide range of psychological responses – including exhilaration, awe, warmth, sadness and knowledge – and social motivations – including hared passion, kudos – coolhunter, social utility, zeitgeist, self expression – consumer tech brands use a great variety of devices to get their videos watched and shared.