As advertisers demand transparency and control, UnrulyX is the first programmatic media trading platform able to guarantee the viewability of premium video impressions bought via RTB
NEW YORK, LONDON – October 23, 2014 – Marketing technology company Unruly today announces it has partnered with Index Exchange, a division of ad technology firm Casale Media, to access programmatic demand from leading demand side platforms and agency trading desks.
This partnership marks the launch of the UnrulyX™ programmatic media trading platform, the first to allow advertisers to buy video inventory from premium publishers via RTB on a viewable impression basis.
With comScore reporting that fewer than half of all ads are actually seen by users and amid concerns over brand safety, view fraud and audience integrity on open exchanges, [inlinetweet prefix=”” tweeter=”” suffix=”via @unrulyco”]UnrulyX guarantees advertisers only pay for In-Feed views that are actually seen.[/inlinetweet] Inventory is sourced transparently from direct integrations with premium publishers, including IDG and USA TODAY Sports Media Group, and already stands at 170MM unique users globally.