#CannesYouFeelIt – Lexus & The Content That “Keeps On Giving”

There’s no doubt Lexus has had a pretty memorable Cannes Lions. Its SLIDE campaign has picked up a number of awards this week, including a Gold Cyber Lion, a Silver Design Lion and a Bronze PR Lion. It was also a finalist in the Innovation, Product Design and Cyber categories.

Created by CHI&Partners, the campaign, featuring the Lexus Hoverboard, has been a huge hit with both marketers and fans alike since the campaign hovered on to the web on October 21, 2015, the date Marty McFly travels to in Back to The Future 2.

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VR has been a hot topic at Cannes Lions this year, and today Wired co-founder Kevin Kelly joined PHD’s worldwide strategy director, Mark Holden, on stage to explore how this new medium might affect us all.

Kelly’s keynote also focused on some of the ‘inevitable’ technological trends that might revolutionise the way we buy, work, learn, and communicate with each other.

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Caitlin Moran discussed the challenges facing publishers and journalists alike today during an insightful discussion with Johnny Hornby, founder of The & Partnership, at Cannes Lions.

Today also saw Unilever CMO Keith Weed take the stage for his ‘Future of Brands’ keynote, in which he addressed the power of influencers and Unilever’s new commitment to remove stereotypes from its brand marketing.

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Quick question: what do a dog doing press-ups, a buzzer-beating basketball hero, a girl getting over her fear of flying and a dog that knows how to use a skipping rope all have in common?

They all appear in Unruly‘s first-ever video ad – that’s what.

The video ad tech company was asked to create a fun video ad for The New York Post’s big screen at Cannes – and here it is (after the jump).
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