#CannesYouFeelIt – 3 Tips From P&G’s Global Marketing Officer On Raising The Creative Bar

Cannes Lions may be over, but before we put the cork back in the bottle of rosé for another year, we thought we would share some insights from a presentation we watched last week from P&G.

The consumer goods giant pulled out its marketing heavyweight, Global Marketing and Brand Building Officer Marc Pritchard, to entertain the crowd with a session on “Raising The Creative Bar” last Thursday that was smoother than a baby’s bum (presumably after using Pampers).

Filled with branded videos, some hands-up honesty, and a couple of world exclusives – the talk certainly didn’t disappoint the jam-packed auditorium.

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