Can you beat our Spikes Asia Quiz?

This week the Unruly team are heading to Singapore for the Spikes Asia festival, where we are looking forward to celebrating the innovation, creativity, and hard work that has come out of the advertising industry in Asia over the past year.

Think you’re an expert on all things Spikes? Take our quiz and see if you can make it to the end before the timer runs out!

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Unruly insights from Spikes Asia

Wow – what a week! Cannes Lions took the industry by storm once again, and our feeds, headlines and screens were full of talk around trust, transparency and the future of the media landscape.


Cannes Lions 2018 is less than 2 weeks away! So we’re kicking off our countdown with the 10 sessions you absolutely should not miss if you’re hitting La Croisette this month.

Advertising’s most glamorous festival is full of more panels, keynotes, fireside chats than one person could ever possibly attend. But with 450+ speakers across 18 stages, how do you know which ones really matter?


Harvey Nichols’ hilarious “Rewards” ad campaign beat off stiff competition to win the Film Grand Prix at Cannes Lions last year.

The video, which superimposes cartoon villain heads over CCTV footage of real-life shoplifters, earned the UK retailer and agency Adam & Eve/DDB the top honour in the Film category in 2016.

So with only a few days to go till Cannes Lions 2017 kicks off, we thought we would look at the ad campaign in more detail.


Video Ad Tech Company Ranks Cannes Winners Using Unruly EQ Score, A Metric Which Measures Social, Emotional and Business Impact Of Online Ads

CANNES – June 19, 2017 – A campaign in which a real acid attack survivor shares her beauty tips is the most effective ad of last year’s Cannes Lions Film winners, according to new data released today by Unruly.


UNpredictable. UNstoppaple. UNexpected.

Wow. What a week. Cannes Lions 2016 felt like the biggest ever – with more speakers, parties, and awesome interactions that you could ever wish for.

There was also a hell of a lot learning going on by the seashore last week. In fact, with all that sunshine and rosé, you might have missed some of the festival’s biggest moments.

That’s why we’ve rounded up 5 key takeaways from advertising’s most glamorous event.


There’s no doubt Lexus has had a pretty memorable Cannes Lions. Its SLIDE campaign has picked up a number of awards this week, including a Gold Cyber Lion, a Silver Design Lion and a Bronze PR Lion. It was also a finalist in the Innovation, Product Design and Cyber categories.

Created by CHI&Partners, the campaign, featuring the Lexus Hoverboard, has been a huge hit with both marketers and fans alike since the campaign hovered on to the web on October 21, 2015, the date Marty McFly travels to in Back to The Future 2.


Well, ladies and gentlemen – the wait is almost over. Tomorrow night someone will be taking home the Film Lions Grand Prix – arguably Cannes Lions’ most prestigious award.

The battle has been fierce, but before the big night, we thought we’d run down some of the ads we think may walk away with the big prize from the shortlist of campaigns.


Guests aboard the News Corp yacht at Cannes were treated to a performance they will neeeevvvvvvver forget last night.

Mark, Howard and Gary from Take That played an exclusive concert for excited Cannes-goers aboard the Panthalassa yesterday.  

A Million Love Songs Later, Fat Boy Slim also joined the fab three aboard the yacht to play a live set.


When it comes to using music in their marketing, brands are hitting all the wrong notes. That was the message put forward by panel members at the ‘101 Great Minds: Exploring the Power of Music in Branding’ session at Cannes Lions earlier today. 

Panel host and president of audio agency iV2Uli Reese, revealed 80% of Fortune 500 companies are arbitrary in their music choices, arguing there was an ‘implementation gap’ in advertising, where music is treated as an afterthought rather than an integral piece of branding.