Viral Review: Lapsed Gamers Answer The ‘Call Of Duty’

This article was originally published in Campaign

Video game ads are a curious beast. After all, games are typically pitched off the back of their trailers, and the biggest names in gaming barely need to advertise to attract their diehard fans back for more.

What this means is that when so-called ‘Triple A’ games choose to release a live-action spot, they’ve usually got a pretty great reason for it.