Toyota “Good Odds” Tops Unruly’s 2018 Super Bowl Effectiveness Chart

Toyota “Good Odds” is the most effective ad from this year’s Super Bowl, according to new data released from Unruly.

The auto company’s Big Game ad tops the Super Bowl 2018 Edition of Unruly’s Ad Effectiveness Chart, which ranks ads based on their EQ scores – a combined metric that scores ads on their likely emotional, social and business impact.