Microsoft Commutes & Mercedes-Benz Paints: 5 Ads You Should Watch Right Now

Every week Unruly scours the web for the latest and greatest bits of creative and then brings them together in this handy list so you can catch up before the weekend.

This week’s selection features plenty of tear-jerking moments – with ads from adidas, Mercedes-Benz and Budweiser all telling real-life stories.

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Yesterday, we highlighted some of the Super Bowl trends we’ve seen so far ahead of Sunday’s big game. 

Today we explore a few more and dig into our predictions and what we’re hoping advertisers achieve at this year’s game. Let us know if you agree!

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We’re less than two weeks away from the New England Patriots and the Atlanta Falcons going head to head, but the advertising industry is anticipating a different game.

In 2016, Unruly’s Science of Sharing: Super Bowl 50 whitepaper showed us that shares fell 17%. However, that doesn’t mean some ads didn’t stand out from the crowd. Mountain Dew’s #Puppymonkeybaby was one of the most polarizing, and Budweiser’s #NotBackingDown was one of the most anticipated – after years of taking home that most shared ad of the Big Game. (more…)

Every week Unruly scours the web for the latest and greatest bit of creative and delivers them to you in this handy list.

This week saw the launch of one of the most hotly-anticipated videos of the year – the John Lewis Xmas ad. We’re sure you’ve seen Buster The Boxer by now, so we’ve also included some of the best ads you might have missed.

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We love ads at Unruly. In fact, we love them so much that every week we put together this handy list of the 5 bits of creative you might have missed over the past 7 days.

This week’s fine selection of hand-picked ads sees a number of brands and agencies tackle social issues, from LGBT rights to femvertising. Alongside the more conscious spots however, we’ve also got some comedy from Elizabeth Banks and the Humboldt Redwood Company, as well as a Motorola throwback that’s guaranteed to hit millennials right in the ‘feels’.

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It’s official…The most popular new content trend for 2016 is the “Heritage ad.” Vice President of Marketing & Insights Devra Prywes tells us more about this new Adland theme, and how brands can leverage their legacy to reach more people.

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After a week watching the best (and worst) video ads on the web, we’ve picked the five essential ones for you to watch. 

In this week’s round-up we have our Super Bowl special showing the best ads that were released this week including regulars such as Budweiser, a terrifying creation from Mountain Dew and an inspiring ad from Audi. So without further ado, here is our weekly round-up of the five ads you should watch right now.

Enjoy and have a great weekend!

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The Super Bowl is, well, the Super Bowl of advertising. Besides celebrating the abilities of muscle-bound giants to run into each other at full speed, Super Bowl weekend has also traditionally been a showcase for the biggest, flashiest and weirdest advertising the world’s biggest brands have to offer.

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With any upcoming sporting event, people typically fall into one of two categories: either you’re impossibly excited or you don’t care at all. Not so with the Super Bowl, which kicks off its 50th outing on next month at Levi’s Stadium in Santa Clare.

Despite featuring the world’s least comprehensible sport, the Super Bowl has managed to safeguard itself against viewer fatigue by turning itself into an all-singing, all-dancing, meme-producing circus, with star-studded advertisements as one of the main attractions.

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Online ad shares increase 82.3% from previous year as movie trailers dominate top 10 most shared commercials of Super Bowl 2015

A Budweiser ad has won the Super Bowl for the third time in a row. The beer brand’s “Lost Dog” commercial attracted 2,168,530 shares across Facebook, Twitter and blogs, according to data supplied by video ad tech company Unruly*, making it the fourth most shared Super Bowl ad of all time.

It’s the third successive year the Anheuser–Busch InBev brand has had the most shared ad of the Super Bowl. In 2014,  “Puppy Love”, won the Big Game after generating 1.31 million shares the day after Super Bowl Sunday.“Brotherhood” also won at a canter the previous year, attracting 1.5 million shares. The ads currently have 2.91 million and 2.04 million shares respectively.

Released online on January 28, “Lost Dog” generated most of its shares (1.9 million) before Super Bowl Sunday and is on course to surpass their “9/11 Commercial” from Super Bowl 2002 (3.48 million shares) as the most shared Budweiser ad of all time.

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