Video Tech Company Unruly Launches Predictive Algorithm In Brazil

The global platform for social video marketing identifies key emotional triggers for creating contagious content in ‘social media capital of world’ in run-up to World Cup.

NEW YORK, RIO, LONDON 26 September, 2013 — Video technology company Unruly has launched a new tool to help advertisers predict how many shares their videos are likely to attract within Brazil, before they are launched.

First launched in January 2013, Unruly ShareRank™ has been used by global brands to predict the viral potential of their video content repeatedly and at scale. In the run-up to next year’s World Cup, the leading global platform for social video marketing has now launched a new version trained specifically for Brazilian audiences.