Disney Stars And Tiny Cars: 6 Branded Vines You Should Watch Right Now

Brands are quickly recognising the influence of video sharing platform Vine and going head to head to battle it out for the attention of its 40 million highly-engaged users.

With just 6 seconds to impress, creativity is key and we’ve rounded up this week’s 6 best branded Vines to show you how it’s done.

In this week’s round-up, we have chicken nuggets, spaceship shoes and barista phones.

Enjoy!

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No longer can brands brush these new age video platforms under the digital rug. As time passes, competition is rising fast and brands across the globe are missing their opportunity to engage their ever-growing mobile video audiences.

As the digital marketing battleground increasingly goes mobile, the micro video platforms have been leading the march for consumer attention. In the past 18 months we’ve seen a huge shift in the online video world. The global adoption of the smartphone has led to mobile-first consumption habits and new-found domination of mobile video apps like Vine and Snapchat. No longer is YouTube the go-to online destination for video-goers. These two short form heavyweights have impacted the video landscape for good.

If you thought you could sit back and have your video re-purposed for mobile, then it’s time to wake up. Times have changed! Native, platform-specific content must be complementary to users’ feeds, not intrusive.

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With over 40+ million highly-engaged users and scores of celebrity Viners producing videos every day, Vine is a seriously hot video platform.

However, it’s not always easy to find the most engaging content. So if you’re looking for inspiration, you’re in safe hands here. In just 36 seconds, you’ll know which brands are doing Vine right.

In this week’s round-up, we find the loudest Christmas jumper of all time and Gary Busey getting even more animated than normal.

Enjoy!

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With over 40 million highly-engaged users and scores of celebrity Viners producing videos every day, Vine is a seriously hot platform at the moment.

However, it’s not always easy to find the most engaging content. So if you’re looking for inspiration, you’re in safe hands here. In just 36 seconds, you’ll know which brands are doing Vine right.

In this week’s round-up, we have skating Rs, carolling Vine stars and an origami catwalk.

Enjoy!

(more…)