Viral Review: Bose Shows Us A New Side Of London

Bose: Get Closer

Rating: 8/10

Cities are crowded places. Anyone who’s ever lived in a major metropolis knows that, for all their cosmopolitan benefits, one of their many downsides is just how many people there are.

If you’ve ever been compressed between strangers fighting for a Tube seat or narrowly avoided a car accident while dodging tourists, you’ve probably fantasised about what living in an empty city might be like. Bose’s latest campaign is here to sate that desire.

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At Unruly we love ads, in fact, we love them so much we gather up all the best bits of creative from the past 7 days just so you can catch up before the weekend.

This week’s selection ads features some familiar faces, courtesy of Emirates and Gusto, as well as a surprisingly warm turn from a small robotic man.

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