Viral Review: No7 Proves They’re ‘Ready For Anything’

This article originally appeared in Campaign

You wouldn’t normally expect a make-up advert to be action-packed but Boots’ latest offering is no run-of-the-mill cosmetics spot.

Drawing on influences from Westerns to art films, the brand’s latest spot tracks a course towards a much more memorable kind of marketing, starting with a rather unusual cameo from Olympic fencer Monica Aksamit.

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Every week Unruly scours the web for the best and brightest bits of video advertising, and collects them in this handy list so you can catch up on anything you missed before the weekend!

This week’s selection is particularly diverse – featuring ads from Activision, Cisco, Boots, The Telegraph and Beats By Dre.

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Easter is here – which means Adland is full of hopping bunnies, busy shoppers and very happy kids. But before the Bank Holiday weekend, why not kick back and enjoy some of the best ads from the past 7 days?

This week’s basket features an impressive ad from German supermarket Netto, who seem to be channelling John Lewis with its Easter spot.

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