4 Tips to Help You Launch Your Super Bowl Ads

You’ve spent months concepting, iterating, testing and now you have created your Super Bowl spot. With $5 million ready to fork out to CBS, you are all set to put your :30 second spot up on YouTube and watch the success roll in, right?

Not exactly. Even though the Super Bowl, is well, the Super Bowl of advertising, it still doesn’t work like that. We’ve seen missteps from advertisers in their launch strategy year after year when we study the ads after the game. It means that ads that could have been the talk of the Super Bowl are barely noticed at all.


Ah, the Super Bowl. The Big Game. Americans far and wide will be hoping their teams get through the play-offs and make it to the biggest game of the year at Levi’s Stadium on February 7. Marketers, on the other hand, are gearing up for a different type of game.

Nielsen reported last year’s Super Bowl was the most watched TV program in US history, with a staggering 114.4 million viewers tuning in to watch the game. And if that wasn’t enough, CBS will this year be live streaming the whole game online – ads and all – at the same time. At $5 million for just 30 seconds, brands will be hoping to make every second count next month.