Puppy Power Helps Budweiser Win Super Bowl For Third Time In A Row

Online ad shares increase 82.3% from previous year as movie trailers dominate top 10 most shared commercials of Super Bowl 2015

A Budweiser ad has won the Super Bowl for the third time in a row. The beer brand’s “Lost Dog” commercial attracted 2,168,530 shares across Facebook, Twitter and blogs, according to data supplied by video ad tech company Unruly*, making it the fourth most shared Super Bowl ad of all time.

It’s the third successive year the Anheuser–Busch InBev brand has had the most shared ad of the Super Bowl. In 2014,  “Puppy Love”, won the Big Game after generating 1.31 million shares the day after Super Bowl Sunday.“Brotherhood” also won at a canter the previous year, attracting 1.5 million shares. The ads currently have 2.91 million and 2.04 million shares respectively.

Released online on January 28, “Lost Dog” generated most of its shares (1.9 million) before Super Bowl Sunday and is on course to surpass their “9/11 Commercial” from Super Bowl 2002 (3.48 million shares) as the most shared Budweiser ad of all time.

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If you’ve been hiding under a rock for the past few days, you might have missed Vine turning two last weekend. The short form video app certainly has a lot to celebrate during its short life and there’s a whole bunch of reasons so many brands are putting Vine top on their marketing plans.

There’s no doubt that Vine is one of the most exciting and disruptive developments to happen to the online video landscape in recent years and, therefore this is an important place for brands to engage with their target audiences.

Only problem is it’s not always easy to find the most engaging Vine content. So if you’re looking for inspiration, you’re in safe hands here. In just 36 seconds, you’ll know which brands are doing Vine right.

In this week’s round-up, we have tricks shots and lost puppies to keep you thoroughly entertained.

Enjoy!

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