Viral Review: Volvo Gets Emotional For ‘Trackvert’ Tie-Up With Avicii

Volvo & Avicii:  Feeling Good

Rating: 8/10

In many ways, the viral ‘trackvert’ is the ultimate advertising innovation. A clever hybrid of music video and conventional commercial, the format allows all sorts of brands to subtly link themselves to massive music stars and benefit from their enthusiastic online following.

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Brits are creeped out by fake cyber maids, babies laugh maniacally and Volvo tunes into the trackvertising trend.  Yep, it’s just another week in Adland!

After a week watching the best (and worst) video advertisements on the net, we’ve picked the five essential ones to watch so you can spend the rest of your time enjoying the weekend.

So without further ado, here is our weekly round-up of the five ads you should watch right now.

Enjoy and have a great weekend!

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