Unruly Taps IBM Watson To Improve Accuracy of Online Marketing Campaigns In Australia

Video Ad Tech Company’s New Video Targeting Tool Uses Watson Cognitive Computing To Help Increase Sales From Online Consumers Down Under

SYDNEY – February 21st, 2017 – Video ad tech company Unruly has turned to IBM Watson to create a new cognitive-powered psychographic targeting tool to increase the effectiveness of Australian video ads.


  • Unruly Pulse provides marketers with comparative, data-driven insight into the cultural, seasonal and demographic drivers of video engagement;
  • Data finds Australian consumers are twice as likely to be saddened by ads than the global average viewer

SYDNEY – Thursday, August 11, 2016 – Australian viewers are twice as likely to cry when watching an ad than the rest of the world.


It was standing room only at the official launch of Unruly ShareRank Australia last week.

Around 120 representatives from brands, trade magazines and media/ creative agencies packed into the fourth floor of the Sydney CBD Hotel last Friday to hear more about the new tool, which helps advertisers in Australia predict the virality of their video ads ahead of launch.


Unruly ShareRank can predict shareability of online ads before they’re launched; Australians share branded video content faster than any other country worldwide

SYDNEY – July 3, 2015: Programmatic video ad platform Unruly has launched a tool to help advertisers in Australia predict the virality of their video ads ahead of launch.

Australian advertisers will be able to use the predictive technology to identify the emotional,  social and behavioral triggers that drive the success of their video content Down Under. They will also know the earned media potential of their video ad before they have spent one dollar on media.


Leading programmatic platform for social video advertising continues APAC expansion to help advertisers reach and engage consumers across the Open Web

April 15, 2015 – Video ad tech company Unruly today continues its rapid growth into the APAC region by opening a new office in Sydney, Australia.

Unruly, which already works with 84% of Ad Age 100 brands to help get their videos shared and viewed online, is expanding its operations Down Under to help ROI-driven marketers benefit from its unique audience data, native video ad formats and mobile video exchange UnrulyX™.