What Brands Can Learn From The Success Of Pokémon Go

Viral phenomenons don’t come much bigger than the defining pop culture release of 2016, Niantic’s Pokémon Go. 

In case you’ve been living under a Geodude for the last few weeks, Pokémon Go is the latest iteration of Nintendo’s gaming franchise that won over heart, minds and wallets in the late nineties and early noughties.

Now transferred to smartphones, the game uses augmented reality (AR) to map the fantasy of Pokéstops, Gyms and random encounters with mystical creatures onto our own humdrum world.

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CES might be over, but another exciting year for tech and innovation has only just begun!

Unruly was thrilled to have attended this year’s event in Las Vegas, and from what we saw, Virtual Reality, 3D printers, autonomous vehicles and wearable tech are sure to dominate conversation throughout 2016.

But for those of you who were not there, we’ve picked 10 of the top quotes from the event:

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