Unruly Partners With MediaCom To Bring Emotional Targeting To Programmatic Video Ad Market In Australia

Video ad tech firm launches new targeting capability which connects advertisers with viewers most likely to engage emotionally with a specific ad; Unruly’s technology allows brands and media agencies to apply emotional intelligence to paid media for first time

SYDNEY – November 30, 2015 – Video ad tech company Unruly today announces they have partnered with MediaCom to launch Unruly Custom Audiences, a new targeting capability that helps Australian advertisers connect with consumers most likely to emotionally engage with a specific ad.