Post-Human Advertising: Does AI Spell The End Of Media And Marketing As We Know It?

This article was first published on The Drum.

Technology cycles like this: magic, mainstream, mundane. Artificial Intelligence is firmly in its mainstream moment and is becoming so embedded in the everyday that we risk not noticing it at all.

Self-driving cars, humanoid robots and Go grand masters may grab the popular imagination, but it’s the way that AI is seeping into everything from voice recognition to fast food delivery that better illustrates its quiet ubiquity. Alexa and Siri don’t just seem to be getting smarter, they are getting smarter, day by day, along with most other connected devices.

(more…)

Unruly’s New Video Targeting Tool Uses Watson Cognitive Computing To Help Increase Sales From Online Consumers

LONDON, NEW YORK – December 15th, 2016 – British ad tech company Unruly has turned to IBM Watson to create a new cognitive powered psychographic targeting tool to increase the effectiveness of digital video ads. Unruly DNA combines the company’s emotional intelligence tools with IBM Watson’s machine learning capabilities to help identify and engage the people most likely to increase a brand’s sales.

(more…)