Mikael Englund joins Unruly as Nordics Commercial Director

Unruly is excited to announce the appointment of Mikael Englund in the role of Nordics Commercial Director.

Englund will report to Jason Trout, EMEA MD and be responsible for heading up sales teams and build relationships with agency partners across the Nordics.

Commenting on his new role, Englund said: “I’m so excited to join Unruly. It has such a great story for advertisers, from its unique emotional testing and targeting capabilities, to its exclusive relationships with premium publishers. My mission is clear: we’re aiming to become the leading video marketplace for advertisers and agencies by delivering awesome campaign results, superb service and an easy to buy solution.”

Englund joins Unruly from mobile advertising specialists, Widespace, where he was Chief Growth Officer. During his time at Widespace he held several roles, including Sales Director for Finland and Commercial Director for Northern Europe. Englund was one of the early birds and partners at Widespace. Prior to this he was at Schibstedt.

Englund’s appointment comes at a busy time for Unruly’s Nordics operations, as the team expands its footprint across the region. The Swedish office also recently created a local presence for UnrulyEQ, Unruly’s emotional testing and targeting products.  With the appointment of Isabelle Soderhielm as Insights Manager.

Speaking to Englund’s appointment, Jason Trout commented: “Our sales teams in the Nordics have made incredible progress over the past few years to establish Unruly’s presence in the market. Mikael has the perfect mix of leadership skills and adtech experience that will take us to the next level.”

Englund is already in post, based in Unruly’s Stockholm Office.

Interested in working for Unruly? We’re hiring! Check out our vacancies here. 

Unruly has announced the appointment of Saint Betteridge in the role of UK Commercial Director.

Betteridge will report to Jason Trout, EMEA MD and be responsible for heading up the UK sales teams of Unruly and building relationships with agency partners.

Commenting on his new role, Betteridge said: “I’m so excited to join Unruly. It has got such a great story for advertisers, from its unique emotional testing and targeting capabilities, to its exclusive relationships with premium publishers. Unruly has such a unique offering, including the fantastic Unruly Home of the future experience, and the Verified Marketplace publisher alliance. I can’t wait to show the industry what Unruly has to offer!”

Betteridge is a publishing veteran with nearly nine years at Time Out, where he was Managing Director of Advertising. He’s also held previous roles at Dennis Publishing and EMAP. Prior to Unruly, Betteridge was Chief Revenue Officer at online learning business Circus Street.

Betteridge joins Unruly at a busy time, coinciding with its release of programmatic guaranteed for video, and the formation of the U7 — Unruly’s client council designed to give brands and agencies a louder voice in adtech and bring them closer to Unruly’s product development.

Speaking to the new appointment, Jason Trout, commented: “Our sales team are an amazing bunch and Saint’s experience and leadership will take them to even higher levels. His energy and drive are a great fit for the Unruly culture and I know he’ll be a great representative for our UK business.”

Saint is already in post, based in Unruly’s headquarters in London.