Unruly launches Trusted Video Marketplaces in Indonesia and Philippines

SINGAPORE – October 1st, 2018 – Unruly has partnered with several top tier publishers to launch The Philippines’ and Indonesia’s first-ever premium publisher marketplaces for outstream video ad inventory.

The UnrulyX Trusted Philippines Marketplace and the UnrulyX Trusted Indonesia Marketplace, both available via UnrulyX, will be the place to collectively buy desktop and mobile outstream video inventory across all top tier publishers in each market, guaranteeing premium environments for advertisers, with a potential audience of 55m million unique users.

Partners in the UnrulyX Trusted Philippines Marketplace include The Inquirer, The Philippines Star, Summit Media, Fox Asia, MSN, GMA Network, Rappler and OLX Philippines, to offer advertisers access to over 200 million video impressions per month. Partner publishers in the UnrulyX Trusted Indonesia Marketplace include Kompas, IDN Times, Fox Asia, MSN, Tempo, Brilio, OLX Indonesia and Perform Group, resulting in access to over half a billion video impressions per month.

The marketplace aims to meet the increasing demands of the ad industry for high quality outstream video ad formats on trusted, brand safe sites with the ease and precision targeting of programmatic buying. Quality of views will be independently verified by MOAT. Advertisers will be able to access this scaled, premium video opportunity through a dedicated Unruly team.

The collaboration comes after increasing research shows that premium sites deliver the most impactful digital ad campaigns – including recent research by Newsworks, Neuro-Insight and AOP that found quality editorial environments are more effective in driving long term memory encoding and engagement, than social sites. Another study by Newsworks and GroupM in July this year found that consumers spent 17% longer viewing ads on premium sites.

Unruly’s APAC VP Business Development, Haifaa Daw said: “Unruly has identified a need in the marketplace for brands who want to elevate the environments they are running in. Given our relationships with premium local publishers, we’re excited to provide the technology to facilitate and lead strategic industry initiatives such as this one.”

Phil Townend, Chief Commercial Officer Unruly APAC, said: “We’re extremely proud to be working closely with these flagship publishers across Indonesia and the Philippines.  Neuroscience and advanced measurement techniques show that consumer engagement levels are heightened within premium editorial environments and these video marketplaces offer both cost efficiency and engagement to drive business outcomes for advertisers. Our Trusted Marketplaces solve the problem of scarcity of genuinely premium, verifiably brand safe and viewable video at scale.”

Moris Rusmanto, VP of Digital Sales Kompas Gramedia said “There is a clear demand from advertisers for high quality video inventory and greater media collaboration to make buying at scale easier and more effective. The UnrulyX Trusted Marketplaces are a significant step towards giving advertisers access to some of the very best video ad formats online, and providing more certainty around brand safety and viewability. We look forward to testing this new proposition and working with the industry to deliver the best in digital advertising.”

Inquirer Interactive’s Chief Operating Officer, Gary Libby said: “With the introduction of The UnrulyX Trusted Marketplaces we have created a safe medium for advertisers who want to access verified inventory at scale. It is an encouraging development from the industry that will give advertisers access to quality audiences on one single platform.”

Advertisers can email Unruly’s commercial team at hi@unrulygroup.com to access The UnrulyX Trusted Philippines and Indonesia Marketplaces.

The travel industry in APAC is producing content that is both highly viewed and highly shared.

In the past 12 months, content produced by travel and tourism brands across APAC has accumulated almost 1bn views – an increase of 86% from the previous year – while the number of online shares has also increased by 83%.

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We know delivering emotional impact through video advertising leads to better audience engagement.

But, with APAC being such a diverse region, there is no one-size-fits-all approach that will work across multiple markets. (more…)

SINGAPORE, February 16 – The Trade Desk, Inc., a leading demand-side platform in global advertising, today announced that it is entering the Indonesian market, its sixth office in the Asia-Pacific and Japan region.

The company said the explosive growth of the Indonesian digital advertising market meant the time was ripe to open a dedicated office. The Trade Desk also said it has secured partnerships in Indonesia with Unruly, Grapeshot, Spotify, Tapad, and Mobilewalla.

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This article was originally published in Campaign Asia

The consumer continues to charge ahead, adopting and adapting to new means of communications with new tribal languages and emojis, leaving previous generations (including marketers and agencies!) bewildered and a little afraid.

In Asia, local messaging platforms dominate in certain key markets, requiring ad tech, content and strategies that can deliver advertising messages relevant and appropriate for the specific platform of choice. (more…)

Phil Townend is Unruly’s Chief Commercial Officer, APAC

The explosion of branded video content and native marketing in all its various forms defines a new chapter in the story of advertising.

As the platforms and tech become increasingly sophisticated, we have access to more data than ever before, but we need to be planning and managing our media in new ways. (more…)

  • New outstream video ad unit allows advertisers to unlock the power of mobile video and maximise viewer attention
  • New survey finds South-East Asians more likely to be annoyed at being forced to turn phones horizontally to watch an ad; almost half of ASEAN consumers lock phones to vertical mode

SINGAPORE – Thursday, August 25, 2016 – Video ad tech company Unruly today announces it is launching a new vertical video ad format for the APAC market.

The new outstream video unit – which can be bought programmatically or via Unruly’s sales team – can be distributed across the Open Web, allowing advertisers to unlock the power of mobile video.

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Unruly’s APAC superstars celebrated in style last night after picking up Gold and Silver trophies at Marketing Magazine’s Spark Awards 2016.

The Best Media Solution and Best Campaign by a Media Owner awards both went to Unruly for its work with Prudential Singapore and Mindshare APAC on the #RelationshipReconnect campaign.

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  • Unruly launches Future Video Lab at its APAC HQ in Singapore; survey finds 90% of APAC consumers would consider using ad blocking software
  • New Lab to provide consumer insight – audiences in Thailand, Indonesia and the Philippines 3x more likely to have an emotional reaction to ads than Singapore

SINGAPORE – July 28, 2016 – Video ad tech company Unruly has launched a new video lab designed to help advertisers and publishers harness the power of emotions and embrace polite ad formats in order to combat the rise in ad blocking software.

A recent survey from the video ad tech company found that 90% of APAC consumers (source: Unruly Future Survey) would consider using software to block adverts online because they feel there are too many ads and they find them “creepy”.

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Hot off the presses – The Unruly APAC team has walked away winners from the prestigious GroupM Awards for the second year in a row. 

Unruly’s Vijay Kunduri and the team picked up the award for “Best Engagement Media” at the world’s largest advertising media company’s annual awards ceremony.

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