You may not be surprised to hear that an ad featuring a cute bird makes it to the top of this month’s Global Ads Chart. But what might get you in a flap is that the commercial in question does not feature a penguin (real or imagined).
That’s right, John Lewis’s Christmas ad may have had people from around the world p-p-picking up a handkerchief during November. However, mawkish Monty was only second in this month’s pecking order behind a spot from non-profit organisation, Animal Australia.
Launched on November 17, “People Being Awesome” attracted more than 2 million shares in its first week alone. It has now racked up an incredible 2.7 million shares, making it the second most shared ad of 2014.