Can ‘Heritage’ Ads Help Brands Cut Through The Noise In 2016?

It’s official…The most popular new content trend for 2016 is the “Heritage ad.” Vice President of Marketing & Insights Devra Prywes tells us more about this new Adland theme, and how brands can leverage their legacy to reach more people.

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Making predictions is a tricky business, especially with a global audience in mind. William Gibson put it well when he said, “the future is here. It’s just not widely distributed yet.” But here goes anyway!

In 2015, marketers’ thoughts turned to ad blocking while consumers cooed over warm and fuzzy ads. But what can we expect from video advertising in 2016?

Here are a few predictions to kick off the new year. To see more of Unruly’s predictions here.

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We’ve said it before and we’ll say it again: strong emotions are key to the success of an online video.

Brands and content creators love to toy with our feelings. They like to pump you up with pulse-racing action, make you wistful for your youth before then compelling you to drop everything and travel the globe. Online adverts are an emotional rollercoaster at the best of times.

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Sarah Wood shares her thoughts on one of the hottest trends in advertising in 2014.

When you talk about the most successful video campaign of the year, there’s a clear winner with the Ice Bucket Challenge. Millions were drenched with ice cold water across the globe (check out my own personal favourites – Bill Gates, Benedict Cumberbatch and Unruly’s Eddie Tomalin) to raise awareness for the neurodegenerative disease ALS. The figures are staggering: millions of video uploads, a billion views on YouTube and 10 billion views on Facebook.

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