Case Study: Growing support for The Red Cross

In 2018, Unruly launched a pro bono charity ad campaign in Sweden to help The Red Cross, the global charity dedicated to supporting communities around the world when crisis strikes.

The ad campaign was designed to generate awareness among donors, increase support of humanitarian causes and compassionate values. The charity also wanted the campaign to generate new leads to grow future donations. 

Harnessing the power of emotional data

The Red Cross partnered with Unruly to harness the power of emotional data and targeting, to ensure the ad campaign was as effective as it could be.

The charity produced three videos which evoked emotions of sadness, pride and warm-heartedness. Audiences also said they felt informed when watching the videos.

Red Cross charity ad campaign

The intended audience was urbanites aged 25 and over. In order to reach this audience, the brand used Unruly’s proprietary targeting tool UnrulyEQ to test the videos and find the most engaged audience (bullseye group) to target and increase the core key performance indicators.

The ad was then targeted at the bullseye audiences and distributed at scale across our Premium Publisher Network. The video players were customised with bespoke brand bars and sharing buttons to boost brand recall and interactions.

Smashing the campaign results

The results were extraordinary. The campaign delivered an amazing 279,769 full completed video views!

What’s more, with the use of the custom audience targeting (building the audience with the most intense emotional response to the video) the campaign achieved an extra 90,000 completed views. The UnrulyEQ Customer Audience targeting video also achieved an uplift click-through rate of more than 28% and more than 10% uplift in average time spent with the video.

The campaign over delivered by of 3%, which resulted in 7,042 views in added media value and brand awareness. The total completion rate for both films was 51.25% which is a great result in comparison to our benchmark. Viewability scored 73.30%, beating MOATs industry benchmark in Sweden of 59.3%. The campaign delivered a total of 3,246 hours spent with the brand!

Red Cross charity ad campaign

The Red Cross was extremely impressed with the results which hit all of its campaign objectives and smashed expectations!

“Unruly was quick to understand the needs of our charity ad campaign. Through both analysis and optimisation, Unruly contributed to an increase in engagement and distribution of Red Cross material. The Unruly custom analysis and the emotional data targeting generated increased donations to the Red Cross. This was valuable in helping us hit specific campaign goals and in generating insights which will help to inform our future communication strategy.”

Check out our other case studies.

Click here to get in touch with our team and find out how we could help supercharge your ad campaigns!

Last night Paul Gubbins was named Ad Tech Personality of the Year at The Wires.

The Wires is an annual prestigious awards ceremony hosted by ExchangeWire in London, celebrating the ad tech industry .

Last month Unruly’s Programmatic Lead Paul Gubbins was shortlisted for the award along with some of the industries leading personalities including Taboola founder and CEO Adam Singolda, Co-founder and CTO of Adform Jakob Bak and CEO of AppNexus Brian O’Kelley.

Paul collected the award last night on stage from Kate Adie CBE to a standing ovation.

A huge congrats to Jody Shilliday, Head of Advertising Solutions at Adform for winning the  Ad Tech Rising Star award.

Check out the full shortlists here.

Huawei is a leading global provider of information and communications technology infrastructure and smart devices. With integrated solutions across four key areas; telecom networks, IT, smart devices, and cloud services.

Unruly started working with Huawei on global video campaigns in 2015. Since then, 19 campaigns have been distributed across 10 markets in Europe, Asia and North America.

The power of environment

UnrulyX helped Huawei to grow its brand, and ensure it communicated the right messages to the right audience, by delivering more than 15 million views to high profile premium publishers and brand safe environments.

At Unruly, we know that the environment of an ad is extremely important. The content that your ad sits next to can greatly affect how it’s perceived. Studies prove that ads delivered in premium environments produce greater levels of engagement and long-term memory encoding among consumers, compared to ads on other sites.

Harnessing the power of emotional data and targeting

In 2018 Huawei launched ‘The All New Huawei P20’ campaign in Singapore, and created a number of ads which evoked the emotions of amazement and inspiration.

Huawei’s campaign aimed to encourage engagement and drive completion rates of its video within a niche audience. To achieve this, it partnered with Unruly to harness the power of emotional data and targeting.

UnrulyX private marketplaces seeded the ad in premium, contextually relevant sites. UnrulyX private marketplaces are made up of groups of premium publishers which resonate with a campaign’s target audience.

A 30-second version of the Huawei’s P20 ad was distributed at scale across Unruly’s Premium Publisher Network.

Outstanding results

The campaign delivered an outstanding 1,266,864 full completed views of the 30-second video.

The completion rate was 71% exceeding our benchmark of 55.46%.

The MOAT viewability rate was 75%, which was well above the benchmark of 58.8%.

15,384 viewers interacted with the ad, and there 11,592 clicked through to the website.

Jan Harling, Global Media Investment Director at Huawei had this to say about our partnership:‘Unruly has been a strategic partner we have cooperated with on various campaigns on a global level. They are not only extremely proactive and supportive to deliver more than just views, but also offer support and creative advice that helps to elevate our efforts to the next level.’ 

Check out the UnrulyX and Huawei video case study.

Click here to get in touch and find out how we could help supercharge your ad campaigns.

Check out our other case studies.

MarTech.18 is the leading annual Adformatie event that explores digital transformation, and looks at the tools and techniques that are available to marketers in the fields of digital marketing, e-commerce, CRM and analytics.

The event takes place on the 11th of December in the Netherlands and will be a platform for companies to showcase new technologies that seek to make organizations run faster and smarter. They’ll also explore how ‘the new marketer’ combines data, tech and innovation with creativity and intuition.

Our Futurist Elena Corchero will be speaking at 10:15 on the impact that the connected home will have on marketing. She will demonstrate how new technologies including AI, AR, voice and IoT within the home are starting to disrupt traditional marketing efforts, and what steps marketers need to take in order to leverage these new technologies.

With a background in product development and wearable tech, Elena is interested in the sociological impact of emerging tech, and how the internet of things is shaping the future of advertising.

With a Masters in Material Futures from London’s Central Saint Martins, Elena’s career began as a Researcher at MIT Media Lab. She has since carved out a busy career as a tech consultant, developing prototypes and concepts for the likes of the BBC, Diageo, Unilever, Audi, and the London Olympics.

Check out the event

This week we sat down with Sadie Spooner from Unruly’s New York office to talk about trust in advertising, Unruly culture, and what life is like as a Partnerships Lead.

“When bad actors are being called out it must be scary for some, but it’s a huge opportunity for a company like Unruly”

Q: Hi, first of all, could you introduce yourself and tell a bit about what you do here at Unruly?

Hello! I’m Unruly’s partnerships lead in the US, based in our New York office. I help grow Unruly’s US business by overseeing commercial relationships with key partners. This includes our biggest advertiser, and our parent company News Corp.

Q: How did you find your way here?

I had a friend who worked at Unruly and loved it, so I had to check it out! When I came to London to interview for a role, I had never seen people walking around an office in jeans and trainers before! Not to mention all the exposed brickwork and an office pug! Everyone at Unruly seemed to genuinely love and care about their jobs. It clicked for me that life didn’t have to be all suit jackets and filing cabinets, so I made the move to Unruly. It was definitely daunting at first going from the most digitally savvy person in the room to the least, but I loved it.

Q: What notable roles did you hold prior to Unruly?

I started life on the advertiser side, graduating in marketing and working as a marketing manager for two national house-builders in the UK before joining Unruly. It was fun, I got to drive around the country doing the marketing for our housing developments and putting together show homes in beach towns, country villages, and big cities like Manchester and London. A lot of what I learnt translated across to my role at Unruly. I was responsible for hiring and managing our ad agencies, and choosing vendors, so I knew what a marketer was looking for in a partner before I joined Unruly.

Q: What draws you to this type of work?

Well for a start, this industry is fascinating. Did I dress up as an advertising salesperson when I was five? Obviously not (pop star). But the longer I’ve worked in this industry and the more I’m exposed to our leadership and decision making, the more I’ve realized we’re one of the good players. We’re building products that work for users, driving trust in advertising, supporting quality journalism, and doing right by advertisers, and that is fulfilling.

When bad actors are being called out it must be scary for some, but it’s a huge opportunity for a company like Unruly, who are committed to making advertising better. Personally, getting to work alongside powerful, historic brands like the Wall Street Journal, and making deals with the most sophisticated and discerning advertisers, is very exciting.

Q: With trust in advertising being a huge talking point recently what does it mean to you?

As a base line (and this should be obvious) if a company lies or doesn’t hold itself accountable for something that was misleading, it’s not a trustworthy partner. As a layer above, it should be possible to trust another business to do everything in its power to protect your reputation when you work together. I think that’s quite a difficult kind of trust to achieve in our industry, and that’s the type that gets broken when brand safety is lax, or controversial tactics are used without permission. Due to its rarity, I think that kind of trust isn’t talked about enough and is generally an undervalued component of a business partnership. However I think that’s beginning to change.

Sadie drinking a coffee in the Unruly New York office

Q: Tell us about something you’ve learned while working at Unruly.

I’ve learnt a huge amount about productivity from Unruly. This company is great at encouraging you to think about more productive ways of working like standing or walking meetings, setting clear meeting goals, and stand ups. It sounds simple but I feel like I’m three times more productive since being more cognizant of the way I’m working.

Q: What are Unruly doing to tackle fake news?

We’re in a very good place to tackle fake news. Literally, we’re in the same building as the Wall Street Journal! By working closely with our News Corp publisher partners we’re funding real journalism. One of the first steps we can take to fight fake news is to stop fake news being funded.

At Unruly, we are in a position where we can be picky with who we work with. We have always been stringent about the websites our ads appear on so we have no weird legacy long-tail sites. It’s much harder to catch and deal with on user generated websites like social networks and YouTube, so I think the right thing is happening. Pressure from advertisers and more premium businesses like News Corp will hopefully encourage those guys to step up their game and do what they need to do to.

Q: How does Unruly build trust with its customers?

We’re a company taking trust in advertising seriously, it’s not just our vision to be the most trusted marketplace, we’re injecting transparency into our comms with clients and engaging with advertisers about what trust in advertising means to them.

We recently held a Trust Talks event here in NYC with panels on the subject of trust in advertising, and transparency in programmatic buying. It was so interesting to get the views of panelists from ad agencies, advertisers, ad tech partners, and publishers and a lot of healthy disagreement! Another one is happening in London next month which I’m really looking forward to! We also just launched U7, a client council of the biggest heavyweights in our industry, which is designed to help clean up the advertising industry by making practices more transparent.

Q: Enough about work. It’s the weekend: what do you like to do in your spare time?

When I’m lucky enough to have a free weekend in the city it’s usually brunch with friends, a lot of walking around the city, maybe some shopping and later on bar hopping. After over two years of living in New York I’m still in awe every time I look up Lexington Ave and see the Chrysler building behind rows of yellow taxis!

Want to join the Unruly family? You’re in luck, we’re hiring! Check out our job page for the latest roles!

One of the things we care about at Unruly is encouraging diversity across the business.

Recently, inspiring Unrulies Sarah Young and Hannah Mackaness were approached by Sky and asked to do an interview on what it’s like to work somewhere where diversity and inclusivity are celebrated.

The pair loved the conversation that spurred from the interview, and asked if they could re-film it so that it could be made available for anyone to watch.

During the video the pair speak about the ProDev teams approach to diversity and inclusivity. They also speak about the changes they put in place that allowed the team to double the amount of women working in it.

The pair also talk about the journeys that brought them both into ProDev, and the impact that support for inter-team transitions has had on the team as a whole. 

Pop your headphones in, sit back, and find out more about the amazing Unruly ProDev team…

Does Unruly sound like somewhere you’d like to work? You’re in luck! We are hiring for new positions across the world! Take a look at which roles are currently available.

The programmatic advertising ecosystem can be a confusing place – so full of acronyms, vendors and platforms that it can be hard to know who (and what) you can trust. The issues of brand safety has been publicized for quite some time, and is only becoming more of a concern as programmatic buying continues to scale.

At our last Unruly Trust Talks event in New York, Unruly’s Programmatic lead Paul Gubbins sat down with Ryan Rolf, VP Data Solutions at Lotame, Rachel Nyswander Thomas, SVP Operations at TAG, and Doug Zarkin, CMO at Pearle Vision to uncover the truth behind popular programmatic myths, and how advertisers can work to rebuild trust.

Paul Gubbins (PG): Why do publishers and brands still not trust adtech vendors?

Doug Zarkin (DZ): It’s because people blindly trust technology in this space. The programmatic model is only as good as the input you put in it. One of the main flaws in the programmatic model today is that there isn’t enough of an understanding of brand intent or consumer targeting. It’s just the programmatic model says, for example, I should target blonde, blue-eyed women between the ages of 27-35 who have a poodle. There’s not enough of an understanding of the person that’s pulling those levers and making those adjustments to the programmatic model of what the brands intent is, and what reality looks like outside of the algorithm.  

Rachel Nyswander Thomas (RT): I think you’re spot on, I also think there are other aspects to it. I understand brands saying they need to know everything that is happening in the programmatic model, and that is part of what TAG works on – the transparency of exactly what is going on in the supply chain. We are exactly three years old, which isn’t very long in the history of programmatic in terms of having standards by which you can judge the efficacy of your anti-fraud vendors. Yes, there are the MIC guidelines, but let’s be honest, there’s a lot more to fighting fraud than that. I think we are gaining trust back as an industry at this point. Knowing your partner’s more closely is going to be key to continuing to do that.

PG: As I think we all agree programmatic is good, but nowhere near as good as it could be, how do we fix this?

DZ: Firstly I think there are some opportunities with the agency model: we need to look at what should be done in-house and out-of-house. Secondly we need to look at the ad experience. Let’s not forget the advantage of advertising is to motivate an action, and that action comes in two ways. There has to be an emotional decision before that rational choice. One of the questions we need to ask is how do you make the advertising experience better in the digital landscape? The answer is deliver a better brief.

We have an amazing creative agency that does all our digital stuff and contrary to their earlier view, they love doing digital because they’re not confined to a 30, 60 or 15 second ad. We can create a 72, 83, or even a 2:12 second ad if we want to tell the entire story. The input that goes into any model, especially when it comes to programmatic, is only as good as the amount of time you’ve taken to write the brief. You also need to understand the emotional decision making process a consumer goes through before they make that rational choice to click on your banner and take the action.

The entity itself has to be done right before the results can come. Programmatic is simply the science. The art really comes in the ‘what’. If you are a brand in a competitive market you really need to ask yourself what your ad is saying, and communicate that in an emotive way to your consumers. Everyone says that Amazon is killing retail. They aren’t, they are just killing bad retail. The bar has been raised for all of us who are in a position to drive the ‘what’, to spend more time thinking about what the ‘what’ is, before we spend too much time thinking about ‘how’.

Trust talks: the great programmatic debate panel NYC

PG: There are now a multitude of different vendors you can work with within the advertising space. There’s no shortage of buy side vendors, of sell side vendors or of third party data vendors. How do you go about navigating that space and finding the right vendors that you can trust?

Ryan Rolf (RR): As an independent company we come up against the clouds, your Adobe, your Neilsons and this goes back to that whole idea of saying that no one ever got fired for choosing blue, and this is something we come up against all the time. The issue we have is that people don’t know us as well as they do the bigger vendors. Our main message is the fact that we really just specialise in data, and help companies untap that data, which to Doug’s point is just one piece of the puzzle. People often come to us if they are looking for that, rather than the cloud companies who have 50 other solutions that they are trying to sell them that they just don’t need.

DZ: I think brands have to come down and data suppliers and providers need to come up and be able to keep things as simple as possible. Because at the end of the day I don’t believe there is a comprehensive understanding that exists. All the problems about what websites to go to and privacy this and privacy that, those are all real issues and I’m not mitigating the impact of them, but I do not believe that the technology in those who are empowered with only the technology realise that any buyer of that technology isn’t a tech nerd.

Trust talks: the great programmatic debate panel NYC

PG: Why as an industry do you think we keep over-complicating things?

RR: I think truthfully the only reason we over-complicate things is because we keep trying to tell the story smarter than the next guy.

DZ: There’s an enormous disconnect between data and knowledge. None of us suffer from a lack of data, we live in an era of big data. We have to remember that data is only as useful as the questions you ask. Data does not make decisions. People make decisions using data, and so I think when you’re looking at vendors, whether they be big or small, you need to really look at their ability in doing that.

PG: Aare companies asking TAG the right questions around trust and transparency? Should there be a template issued by the IAB to help both buy and sell side vendors ask everybody the right information to track those insights?

RT: The conversation has to be very unique between partners. Everyone knows we certify organisations but a big part of what we focus on is not just are you certified or not, it’s connecting the dots between partners and encouraging them to get to know each other better beyond just seeing whether a company is certified or not. At the moment within this industry brand safety means something different to everyone. We need to dig further into what the advertiser actually wants and what does the publisher actually have to offer, that transparency and connection is vital, a checklist can only go so far.

Trust Talks event logo

Unruly has announced a new partnership with VICE Media that will name the adtech company as the supplier of the 100% viewable video ad format known as UNmissable across the publisher’s German language sites.

A recent representative research from Unruly, in cooperation with NORDAKADEMIE, about user journeys, shows where online video ads have the most impact on consumers’ behaviour and which video length works best for which sales funnel stage. The empirical survey was based on a sample of more of 1,000 people from the UK, Germany, APAC and the US. The results demonstrate that especially customers with an affinity for brands prefer online video advertising to support their final purchase decision.

This is exactly where Unruly’s recently released UNmissable video ad takes place: at the very end of the funnel, where it just needs a very short video length to trigger the final stage “Intent to purchase”.

The UNmissable format is designed to be fully viewable with 100% of the ad’s pixels in view for the duration of the video. Compatible on both mobile and desktop, the format helps advertisers reach and engage their audiences across Unruly’s trusted premium network in an effective and engaging manner. The format fully complies with the Coalition of Better Ads and scores well against the IAB’s LEAN​framework.

Through the partnership with VICE Media, the UNmissable format can be delivered on VICE and its verticals and blogs like Dressed like Machines, Schlecky Silberstein and notesofberlin, managed as well as programmatically in a brand-safe manner via PMP through Unruly’s data-powered video marketplace, UnrulyX.

A GroupM / Newsworks study, published in July 2018, shows that the delivery of campaigns in premium environments is 42 percent more cost-efficient for advertisers. Average uplifts of +10.5 percent for brand awareness, +19.2 percent for ad recall, +9.7 percent for brand perception and +10.3 percent for recommendation intent are achieved.

“We are very proud to welcome VICE as the latest member of the Unruly family of premium media brands. We understand the challenges publishers and advertisers are facing when it comes to addressing the different sales funnel stages, which led to the invention of groundbreaking formats such as UNmissable. Today, big budgets go into the short video length Youtube bumper ads, as well as into Facebook, where autostart and sound off is well accepted for this purpose”, says Christoph Thielecke, Managing Director, Unruly Germany.

Thielecke continues: “With UNmissable, Unruly and VICE offer an option to extend those campaigns outside of Google and Facebook into a very valuable audience. Fuelling the last stage of the sales funnel.”

Unruly also uses its Header Bidding solution optionally for publisher collaborations to provide the best user experience while maximizing revenue potential.

Unruly has announced the appointment of Saint Betteridge in the role of UK Commercial Director.

Betteridge will report to Jason Trout, EMEA MD and be responsible for heading up the UK sales teams of Unruly and building relationships with agency partners.

Commenting on his new role, Betteridge said: “I’m so excited to join Unruly. It has got such a great story for advertisers, from its unique emotional testing and targeting capabilities, to its exclusive relationships with premium publishers. Unruly has such a unique offering, including the fantastic Unruly Home of the future experience, and the Verified Marketplace publisher alliance. I can’t wait to show the industry what Unruly has to offer!”

Betteridge is a publishing veteran with nearly nine years at Time Out, where he was Managing Director of Advertising. He’s also held previous roles at Dennis Publishing and EMAP. Prior to Unruly, Betteridge was Chief Revenue Officer at online learning business Circus Street.

Betteridge joins Unruly at a busy time, coinciding with its release of programmatic guaranteed for video, and the formation of the U7 — Unruly’s client council designed to give brands and agencies a louder voice in adtech and bring them closer to Unruly’s product development.

Speaking to the new appointment, Jason Trout, commented: “Our sales team are an amazing bunch and Saint’s experience and leadership will take them to even higher levels. His energy and drive are a great fit for the Unruly culture and I know he’ll be a great representative for our UK business.”

Saint is already in post, based in Unruly’s headquarters in London.

Next up in our ‘Inside ProDev’ series we sat down with one of our Product Managers Julien Altoé to find out what it’s like to work as a Product Manager in the ProDev team.

Q: Hi Julien, first of all, could you introduce yourself and tell a bit about what you do here at Unruly?

As you faultlessly said, my name is Julien, and I am a 28-year-old Frenchman that has been working at Unruly for three years. After a few roles in the Ops team, I am now a Product Manager in the ProDev team. I am the home Product Manager for the Demand Side, and as the name implies, we are the team that look after the demand side of the business. Making sure anyone willing to access the video supply we’re offering can do it seamlessly.

Q: Can you talk a bit about how you joined Unruly?

As I have met numerous ad tech companies in my previous role, it was only a matter of time before Unruly crossed my path. With Sandra, the commercial in charge of OMD, we skipped the usual formal meeting in the lobby and went straight for lunch. We had an instant connection and after she told me about the Unruly culture, she mentioned an offer as a Campaign Manager in the French office they were currently looking to backfill. I applied the following day. Having the opportunity to work abroad regularly was my main incentive, and three years later, I am more than happy about the outcome! I started in Paris, went to Sydney for a few months, spent some time in Hamburg. I have also collaborated with our New York, Singapore and Stockholm offices, and am now based in London, love it!

Q: What notable roles did you hold before?

I had a variety of jobs when I was studying sports marketing. I’ve been a seller at IKEA, a warehouse worker at Chronopost, a receptionist in a bank and even a binman! I believe each role helped me to be versatile and adapt to my following experiences.

Once I completed my Masters, I had no experience or knowledge in digital advertising. However, I was fortunate enough to get an internship at OMD as a Digital Media buyer. After six months I got a role as a Digital Trader, which is where I started playing with programmatic.

After that I took on the role at Unruly as a Campaign Manager in Paris, and completed my tour in Australia. I then started as a Senior Campaign Manager when I moved to London. We launched our programmatic offering, and I helped build the tools and processes needed to develop the new business model. I moved on as a Programmatic Ops in the UK and continued to support the team with the daily activities, as well as longer-term projects around programmatic.

Q: How would you explain your job to your grandparents?

I’ve been trying for a while now, but I’m not sure I’ve found the right way. I tell them that it’s similar to the massive poster ads you see at the bus station, but I do it on web pages! It’s difficult to explain to your grandparents, especially when it comes to the scary and complicated internet! As a Product Manager, I try to explain to them what that means on a daily basis. I tell them that we build things, and I have to make sure we build the right things, in the right way.

Q: What draws you to this type of work?

I believe this is very much related to my personal development. If you asked me three years ago, I would’ve never imagined I’d be a Product Manager in an adtech company in London. Talking in front of an audience was the scariest thing for me, but now I do it every day. At the beginning my knowledge of technologies was more than limited. Along the way I’ve been lucky enough to find patient mentors who shared their adtech masteries throughout the years, and helped me progress within the company.

I’m honestly not too sure how I ended up here. I took my chances when opportunities arose, which is very much interrelated to my development as a (grown-up) man. I continuously try to stay open-minded and adapt my approaches to new situations. Empathy is a keyword in the team. Being surrounded by people who care is indispensable for me. I am fully aware that we’re in a business with commercial goals, however, that doesn’t mean we have to remove the human aspect from the equation.

Q: What continues to surprise you about your work?

During the hiring process at Unruly everyone is given 30 seconds to “Deliver Wow”. I wanted to show something about myself that I wouldn’t usually do with people I just met. I told the team about my sense of humour and that I would do things that only I would find funny. They were fine with that as Unruly is a place where you can just be yourself.

Every day I collaborate with new people, and I’m still amazed to see how diverse and tolerant people are in this company. Arriving in the ProDev team after almost three years in the Ops team was full of surprises! I’ve discovered a new way of approaching my work with lots of retrospective and feedback sessions, where we are as transparent as possible and try to learn from previous iterations. That continuous quest for improvement, both in terms of productivity and well-being, is a real enjoyment for me!

Q: It’s the weekend: what do you like to do in your spare time.

I am fortunate enough to have a garden, and I spend lots of time there. I do feel some enjoyment from not taking the tube anymore and cycling around as well, I’ve discovered so many new places and areas since I got my bike.

Also, I’ve been practising Crossfit for more than a year now which I love. It is super important to help me maintain a positive mood most days. Finally, watching the Premier League takes a significant part of my free time, as Arsenal produce good football while losing at the same time!

Q: What kind of challenges does ProDev tackle?

As we’ve grown up very quickly in the past few months, some new internal challenges arose within the team. One very important thing in a company with such a unique and strong culture is to make sure new joiners understand the foundations and values of the business, as well as to feel a part of it as early as possible.

In an always changing environment where new priorities and market needs can disrupt the short and long-term objectives quite regularly, some external challenges have to be faced by developers.

Q: What music do you listen to while working/do you have a specific playlist?

I most definitely do have a few playlists, their vibes vary a lot, depending on the weather, the day of the week or even the football results! I enjoy different types of music from reggae/dub to techno, rap, house and even some French classics for nostalgia. There’s my “Principalement du Chill” playlist that I listen to a lot, and my “D’ici et d’ailleurs, enfin surtout d’ailleurs” playlist that can cure a punctual blues! 

Want to join the Unruly family? You’re in luck, we’re hiring! Check out our job page for the latest roles!

Meet some other members of the ProDev team!