Viral Review: Obama Walks ‘Through The Ages’ Of National Parks

This article originally appeared in Campaign magazine.

USA National Park Service: Through The Ages – President Obama celebrates America’s National Parks

Rating: 7/10

360 video has been taking the social video landscape by storm in 2016, and it’s easy to see why. It’s a novel format that stretches the capabilities of our phones, tablets and laptops, gesturing towards the science fiction dream of totally immersive virtual reality.

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Did you know that already more than $1billion has been spent on US political ads during the 2016 election cycle (Borrell Associates)? Or that the Presidential candidates and independent super-PACs have pushed out more than 152 TV and digital ads between them since July alone? 

After what has seemed like a decade, we are finally getting to the business end of the US Presidential election, with New Yorkers due to go to the polls today to vote in the primaries.  And the candidates for either party are looking for anything they can do to swing the race for the White House in their favor, including their ad campaigns.

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It’s been another busy week in the world of advertising. Apple has continued to rule the charts, and we saw the long-awaited return of the #EpicStrut- so let’s run down the best 5 ads out there!

This week’s batch of freshly-baked ad goodies includes Kobe Bryant in his final starring role, an unorthodox contraception commercial and the return of everyone’s favourite ‘is-it-CGI-or-not’ dancers. So without further ado, let’s get stuck in.

Enjoy!

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Our viral ad expert set his sights on tech giant Apple this month, and their new Apple TV spot- ‘The Kiss’. The video certainly has celebrity appeal, in the form of Allison Brie and Nikolai Coster Waldau, but was it enough to stir our reviewer? 

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Easter holds a curious place in the holiday calendar. If you think about it, every other major holiday has a pretty clear set of associated activities. 

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