Catfishing doesn’t just exist in the world of online dating. Ad buyers have been caught up purchasing inventory for what they think are premium sites, when in reality the ad placement shows up on a different site.
Your Programmatic Traders Are Being Catfished – Ads.txt Can Help
Each and every week Unruly scours the web, Twitter feeds and events for the biggest stories from around the ad industry – so you can catch up on anything you missed before the weekend.
This week IAB Europe produced new guidelines to encourage transparency across the advertising supply chain, WARC data showed how the mobile boom is impacting ad spend, while a new survey showed off the power of premium media.
Each and every week Unruly scours the web, Twitter feeds and latest events for the biggest stories in programmatic advertising – so you can catch up on anything you missed before the weekend.
In this week’s round-up we’ve got more interesting statistics around the growth of mobile, further proof that ads.txt can protect against ad fraud, and news that outstream is now advertisers’ first port of call when it comes to video.