News You Can Use: Mobile Video Consumption Is Exploding Across South-East Asia

Each and every week Unruly hunts for the biggest headlines in advertising and marketing, bringing them all together in this handy list so you can stay up to date with what’s happening across the industry.

In this week’s round-up we find out why the number of people watching videos on their smartphones in South-East Asia is exploding, how Unilever is taking on the duopoly and also wonder whether Nike has already created the best ad of the year – in February.

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Every week Unruly scours the web for the latest and greatest ads from the past 7 days, before gathering them up in this handy list so you can catch up on everything you missed.

This week’s selection features a charming ad from Milka, ushering in the chocolate egg season, and a genuinely funny spot from Adobe that is bound to resonate with plenty of people across Adland.

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The most popular ads during May offered a taste of the emotional, the surreal and the technically ambitious, headlined by Nivea Germany’s rather unique ode to Mother’s Day Ein Teil von Dir, roughly translated as “A Part of You”.

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