Unruly Launches Manifesto To Help Japanese Brands Beat The Ad Blockers

Video ad tech company advises advertisers on how to deal with the rise in ad blockers ahead of Advertising Week Asia in Tokyo; Survey finds 94% of Japanese consumers would consider using ad blocking software.

TOKYO – May 26, 2016 – Video ad tech company Unruly today unveils a manifesto for Japanese brands looking to beat the ad blockers ahead of Advertising Week Asia in Tokyo.

The APAC Future Video Manifesto advises advertisers on how to future-proof their video advertising and deal with the rise in adblocking, predicted to wipe off $41.4bn from the global economy in 2016 (source: Adobe/ Page Fair).

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