Unruly ad viewability

Does the ad industry need to look again at its online viewability standards? Renowned Australian academic Professor Karen Nelson-Field certainly thinks so. Long-time Unruly collaborator Prof Nelson-Field today published fresh research questioning whether the minimum... 14/09/2017
New Research Raises Questions Around Online Video Viewability Standards

Does the ad industry need to look again at its online viewability standards? Renowned Australian academic Professor Karen Nelson-Field certainly thinks so. Long-time Unruly collaborator Prof Nelson-Field today published fresh research questioning whether the minimum...

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Released by Centre for Amplified Intelligence on September 14, 2017 With the advertising industry up in arms yet again around the minimum online viewability standard, renowned Australian media academic, Professor... 14/09/2017
New Research Fuels Online Ad Viewability Debate

Released by Centre for Amplified Intelligence on September 14, 2017 With the advertising industry up in arms yet again around the minimum online viewability standard, renowned Australian media academic, Professor...

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Making sense of programmatic language can be tough. Especially when we’re faced with jargon, multiple words meaning the same thing, or varying definitions for a single word. Sick of nodding your... 14/07/2016
Learn The Programmatic Lingo: Viewability Or View-Inability

Making sense of programmatic language can be tough. Especially when we’re faced with jargon, multiple words meaning the same thing, or varying definitions for a single word. Sick of nodding your...

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It’s been a record-breaking year for the online video market. Over the last 12 months we have seen 'Friends Furever' take the crown as the most shared video ad of all... 31/12/2015
Here Are the Key Trends Which Affected Video Measurement in 2015

It’s been a record-breaking year for the online video market. Over the last 12 months we have seen 'Friends Furever' take the crown as the most shared video ad of all...

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Afraid that your ads are being served to a large percentage of non-human traffic, or “bots”? With 67% of buyers still unsure how viewability is measured and an estimated $6.3... 20/03/2015
How To Protect Your Brand From Ad Fraud Online

Afraid that your ads are being served to a large percentage of non-human traffic, or “bots”? With 67% of buyers still unsure how viewability is measured and an estimated $6.3...

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