One For All, And All For One: Three Key Takeaways From JICWEBS’ Town Hall Meeting

Viewability, ad fraud, brand safety and some delicious cupcakes were on the menu at the Town Hall organised by the Joint Industry Committee for Web Standards (JICWEBS) this week.

Unruly’s brand safety team, Unruly Shield, was in attendance at the event at the IAB hosted by JICWEBS – the body created to support best practice for online ad trading – to mingle and discuss the biggest issues affecting Adland.

But for those who could not make it, do not worry. We have compiled some of the key takeaways discussed.



Afraid that your ads are being served to a large percentage of non-human traffic, or “bots”? With 67% of buyers still unsure how viewability is measured and an estimated $6.3 billion loss to bots next year (Association of National Advertisers), you’re not alone with that concern.

Unruly New York hosted its second brand safety breakfast series alongside Integral Ad Science to discuss ad fraud, as well as talk about ways to deliver fraud-free, viewable campaigns. Unruly offers third party brand protection via a long standing partnership with Integral Ad Science to validate the quality of our traffic.