“Pub Talk”: Q&A With Brooklyn Magazine’s Jesse Smith

Unruly and Brooklyn Magazine have been working together since 2011. The relationship began initially with the magazine publisher running In-Page ads and Sponsored Posts, and has since developed as Unruly launched new products, such as our In-Feed and In-Article formats.

We sat down with Jesse Smith,
VP, Integrated Sales and Marketing from Brooklyn Magazine (or
bkmag.com), for our inaugural “Pub Talk” at New York City’s Flatiron Hall (a local favorite for NYC Unrulies) this week to discuss the challenges and successes of being an online publisher.

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It’s been a record-breaking year for the online video market. Over the last 12 months we have seen ‘Friends Furever’ take the crown as the most shared video ad of all time, while Facebook Video ads have raised the speed of sharing to a whole new level.

The ad industry is changing faster than it ever and with it we’re seeing marketers continue to adjust their definitions of online video success.

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Making predictions is a tricky business, especially with a global audience in mind. William Gibson put it well when he said, “the future is here. It’s just not widely distributed yet.” But here goes anyway!

In 2015, marketers’ thoughts turned to ad blocking while consumers cooed over warm and fuzzy ads. But what can we expect from video advertising in 2016?

Here are a few predictions to kick off the new year. To see more of Unruly’s predictions here.

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Unruly went Back to the Future last week to celebrate the launch of our new Future Video Lab.

Brands and agencies grabbed their hoverboards on Back to the Future Day (October 21, 2015 – the day Michael J Fox’s Marty McFly and Christopher Lloyd’s Doc Brown travelled to in Back to the Future 2) and whizzed over to Unruly’s HQ in Shoreditch to open our new lab in style.

With the number of ad block users accelerating faster than a DeLorean on its way to 88mph and 95% of UK consumers considering using ad blocking software, the future is far from certain for advertisers.

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  • Video ad tech company launches ‘Future Video Lab’ at its US HQ in New York to help advertisers create video ads people want to watch and share rather than avoid
  • New consumer survey highlights pain points facing digital advertisers and publishers, with more than half of US consumers likely or very likely to use ad blocking software

NEW YORK – September 24, 2015 – Video ad tech company Unruly has launched a new video lab designed to help advertisers deal with the increase in ad blocking software.

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