Unruly Launches Lab To Help APAC Advertisers And Publishers Beat The Ad Blockers

  • Unruly launches Future Video Lab at its APAC HQ in Singapore; survey finds 90% of APAC consumers would consider using ad blocking software
  • New Lab to provide consumer insight – audiences in Thailand, Indonesia and the Philippines 3x more likely to have an emotional reaction to ads than Singapore

SINGAPORE – July 28, 2016 – Video ad tech company Unruly has launched a new video lab designed to help advertisers and publishers harness the power of emotions and embrace polite ad formats in order to combat the rise in ad blocking software.

A recent survey from the video ad tech company found that 90% of APAC consumers (source: Unruly Future Survey) would consider using software to block adverts online because they feel there are too many ads and they find them “creepy”.

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We’re only 22 days away from Cannes Lions 2016, and another week closer means another post in our Cannes Countdown series. Last time we looked at the ads that might take home gold, but what about the events, sessions and conferences that make up the rest of the week?

Cannes is full of more speaker slots, learning experiences and seminars than you can shake a golden lion statue at, but how do you know which ones REALLY matter? We’re here to help. (more…)

Video ad tech company advises advertisers on how to deal with the rise in ad blockers ahead of Advertising Week Asia in Tokyo; Survey finds 94% of Japanese consumers would consider using ad blocking software.

TOKYO – May 26, 2016 – Video ad tech company Unruly today unveils a manifesto for Japanese brands looking to beat the ad blockers ahead of Advertising Week Asia in Tokyo.

The APAC Future Video Manifesto advises advertisers on how to future-proof their video advertising and deal with the rise in adblocking, predicted to wipe off $41.4bn from the global economy in 2016 (source: Adobe/ Page Fair).

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Ad blocking continues to be a threat to any publisher who relies on ad revenue. The use of ad blockers increased 41% last year (source: PageFair), and with data from Unruly’s Future Video Survey showing that 90% of consumers around the world would consider using ad blockers in future, it’s a problem that’s only going to get worse.

Publishers are desperately searching for a way to ease the growing problem, but are finding that there’s simply no one-size-fits-all solution.

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Video ad tech company and global media agency advise advertisers on how to deal with the rise in adblockers ahead of Mindshare APAC Leadership Conference; Survey finds 90% of APAC consumers would consider using ad blocking software

SINGAPORE, SYDNEY – April 28, 2016 – Video ad tech company Unruly and global media agency Mindshare today unveil a manifesto for brands looking to beat the ad blockers ahead of the Mindshare APAC Leadership conference in Hanoi, Vietnam, which starts next week (May 3-5).

The APAC Future Video Manifesto advises advertisers on how to future-proof their video advertising and deal with the rise in adblocking, predicted to wipe off $41.4bn from the global economy in 2016 (source: Adobe/ Page Fair).

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News UK and Unruly were out in force at Advertising Week Europe this week, with team members appearing in a number of lively discussions throughout the four-day event.

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Ad Week Europe has been buzzing this week with exciting panels and talks! One topic dominating conversation though, is ad blocking. So we’ve rounded up some of the best quotes from #AWEurope’s brightest minds.

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The age of interruption is over.  Ad blocking continues to be the most talked about topic in the ad industry this year, with ad blocking use reaching record levels.

In fact, according to a new eMarketer report, ad blocking has grown 35% quarter-over-quarter globally. The US has one of the lowest ad blocking adoption rates at 9%. But that doesn’t mean that publishers can sit back and relax. So what are the options available to publishers to take back control of their ad revenues?

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We’ve all heard it. Ad blocking isn’t going away. In fact, according to a new eMarketer report, ad blocking has grown 35% quarter over quarter globally.

Viewers have made it clear they are frustrated by poor advertising experiences, and ad blockers are making it easier and easier for consumers to opt-out of them altogether. Data from Unruly’s Future Video Survey shows that 90% of US consumers would consider using ad blocking software. 

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Trust in advertising is at all-time low. When we ran our recent Future Video Survey, we found that 97% of internet users don’t have complete trust in advertising, while half don’t have any trust in advertising at all. 

Some of the main causes of this was that two-thirds (63%) of viewers find it creepy when ads follow them around the internet, while 61% are annoyed and put off a brand when they are forced to watch ads. So it is any wonder that consumers are turning to ad blockers, with 90% of the people we surveyed admitting they would consider using ad blocking software in the future?

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