Ad Week Europe has been buzzing this week with exciting panels and talks! One topic dominating conversation though, is ad blocking. So we’ve rounded up some of the best quotes from #AWEurope’s brightest minds.
10 Top Ad Blocking Quotes From AdWeek Europe
We’ve all heard it. Ad blocking isn’t going away. In fact, according to a new eMarketer report, ad blocking has grown 35% quarter over quarter globally.
Viewers have made it clear they are frustrated by poor advertising experiences, and ad blockers are making it easier and easier for consumers to opt-out of them altogether. Data from Unruly’s Future Video Survey shows that 90% of US consumers would consider using ad blocking software.