10 Top Ad Blocking Quotes From AdWeek Europe

Ad Week Europe has been buzzing this week with exciting panels and talks! One topic dominating conversation though, is ad blocking. So we’ve rounded up some of the best quotes from #AWEurope’s brightest minds.

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We’ve all heard it. Ad blocking isn’t going away. In fact, according to a new eMarketer report, ad blocking has grown 35% quarter over quarter globally.

Viewers have made it clear they are frustrated by poor advertising experiences, and ad blockers are making it easier and easier for consumers to opt-out of them altogether. Data from Unruly’s Future Video Survey shows that 90% of US consumers would consider using ad blocking software. 

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