News Corp To Acquire Social Video Ad Platform Unruly

  • Unruly Connects Leading Brands With Massive Global Audiences
  • Tracks Video Shareability To Predict Virality For Advertisers
  • Unruly’s Global Platform To Accelerate News Corp’s Digital Transformation 

New York, NY – (September 16, 2015) – News Corp announced today that it has agreed to acquire Unruly Holdings Limited (“Unruly”), a leading global ad platform that is revolutionizing digital and social video advertising for clients around the world.

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The three of us are delighted to announce today that Unruly is to be acquired by News Corp, in a deal that brings together Unruly’s cutting-edge video ad technology with the premium media titles and global brands of News Corp’s diverse portfolio.

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