Viral Review: Absolut Celebrates ‘Equal Love’

Pride in London has just passed and, as ever, the festivities turned the capital’s traffic-clogged tourist centre into a rolling street party powered by Lady Gaga tunes and glitter.

Walking around almost any major Pride event these days, it is difficult to avoid branding, whether in the form of rainbow-daubed Burger King crowns or themed Red Bull handouts.

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