Unruly Applies Data To Help Advertisers Create Snackable Six Second Video

From Fox to social platforms to brands like Michelin, the advertising industry is looking to 2018 with their eye on shorter, 6-second video ads.

Shorter content resonates more with viewers, which isn’t surprising when you consider that most people now have an attention span of only 9 seconds, according to research from Microsoft. That’s 1 second shorter than a goldfish!