5 Major Reasons Why People Skip Video Ads Online – New Study

Whether it’s fast-forwarding through TV ads, leaving the room during the commercial breaks or hitting the skip button on YouTube, one thing is clear – advertisers are struggling to get and keep consumers’ attention.

But why do people skip video ads? What are the main factors? And what can advertisers do to stop it?


The travel industry in APAC is producing content that is both highly viewed and highly shared.

In the past 12 months, content produced by travel and tourism brands across APAC has accumulated almost 1bn views – an increase of 86% from the previous year – while the number of online shares has also increased by 83%.


We know delivering emotional impact through video advertising leads to better audience engagement.

But, with APAC being such a diverse region, there is no one-size-fits-all approach that will work across multiple markets. (more…)